It's not true. Here's the perfect example of how good marketing and branding may bring you a fortune.
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First prototypes of instant coffee were produced in mid 's for American army, at the same time it was sold in Georgia, already bottled and referred to as "ready-made coffee drink from England". The first one to patent it was Alphonse Allais France, , but who got all the fame?
The Swiss. They did not invent instant coffee in They just introduced a more advanced refining process and launched commercially marketed production.
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And had a brand name, of course. That's how marketing works! You may not like instant coffee at all, but you do know the brand, and strongly associate it with coffee. The same could happen to anyone — and how bitter it is to be the first to invent but not to make profit at all.
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- Album Primo Avrilesque - AbeBooks!
- Album Primo Avrilesque.
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Companies need to be heard about, to be with their audience, to reach them and to maintain market presence. In companies like NinjaPromo , well-built teams work their best to help active inspiring results.
Much easier than trying to cope on your own! Get growth hacking tips! He is the author of many collections of whimsical writings. A poet as much as a humorist, he cultivated the verse form known as holorhyme, i. For example: Allais wrote the earliest known example of a completely silent musical composition.
It predates similarly silent but intellectually serious works by John Cage and Erwin Schulhoff by many years. His prose piece "Story for Sara" was translated and illustrated by Edward Gorey. Allais published his Album primo-avrilesque in , a monograph with seven monochrome artworks, accompanied by the score of his silent funeral march.
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